Globalisation and Integration (clothes industry) essay Outline

Globalisation and Integration (clothes industry) essay - Outline Example disinterest, imbalance in the economic structure and downfall of local industries often remain unnoticed in the race of trendiness and fashion craze in the clothes industry (Graziani, 1998). Globalization and integration in the cloth industry has pushed back local manufacturers of textile products and has also augmented the trend of child labor in the development countries (Ramdass & Kruger, 2011). Tough, the evolution of technology and trade liberalism has benefited many companies, but there always remain a darker side of it which should be addressed to make it a truly beneficial industry for small enterprises and individuals too (Graziani, 1998). A common practice today in the cloth industries is the use of media for brand promotion. This is also the fruit of globalization and integration in businesses, which has shown enormous tools to reach the market first. This has increased customer awareness about all latest brands and design in the market and has given more flexibility in customer’s choice. Moreover, companies have been able to market internationally due to the technological enhancement which brings all the people at one common platform (Jan, 2009). The use of billboards’ advertisements and promotion through magazines, and social media gives more hype to the brand name and builds customer motivation. However, the matter of concern arises when the company charges extra to customers for covering their heavy expenditures of marketing and advertisements. Therefore, the same quality of product is then available at much higher prices than its actual cost (Jan, 2009). Taking parallel the rising competition in the market, companies cannot keep a big margin of profit in their textile products and thus chooses ways of child labor and minimal health precautions to reduce their overall expenditures. The term relocation has become very common in the cloth industrial, where a company takes services from developing and low economy countries for cheap labor