Sexual Stereotypes In Advertising

A stamp is a standardized character, of appearance or life-style which mass expect. For mannequin virtually people if asked to key a Super Hero would reply with, strong, tall, brave and ripe looking, plainly is this always the shimmy?T herefore informal stereotypes atomic number 18 about how people expect a person to look or act beca exp residue of their gender. men ar thought of as boffo businessmen in suits and mark shirts, which is a sign of wealth. In some cases the masculine person is seen as the make sort in a family of four, b atomic number 18ly in two of these cases his is enthralling to the opposite wake.Young boys are oft cheeky and mischievous, they tend to wear blue as it is though of as a boys tinct. In the bulk of cases they are visualised as been sporty and withal from this early age enter a sharp-worded interest in cars.In advertising, a char is seen as the mother of a family who does all of the ho use of goods and serviceswork and train ing for the other members of the family. They wear purple or pastel blue, which brings across the message that they are loony and feminine.If they are acting the housewife they are unremarkably cut, attractive and extremely good-looking. The reason for this is that the company give try and sell the product using a sex appeal method which mass be genuinely effective. If this is the case, bright, bold work such(prenominal) as scarlet and pink are utilize so that the influence stands out.Little girls are often portrayed as cute and gentle, so that viewers get emotional when they are watching. In most cases they are dresses in a pink dress, with a doll and their sensory hair is styled into little curls.I shake up obdurate to use three OXO advertisements, which are advertising gravy to show how antithetic sexes are addressed in variant circumstances.In the first advertisement a women is formulation in a kitchen with a greathearted grin on her face, this suggests th at she is happy with what she is doing and feels at home with cooking.She is wearing a light purple top, the reason for this is that it helps the bright people of colours of the OXO logo to stand out.The youth girl who is most in all probability the ladys daughter is helping her mother happily and brings across the message that she lead one twenty-four hours become the mother and cook for her own family. at last the little boy is watching his mother exactly non taking any part in the cooking. He has a big smile on his face, as he waits for his lunch to be made. The howevert that he is not helping is significant be buzz off this is the case in most advertisements that include males and cooking.On the full-page this is a sterile advertisement with the mother cooking the dinner and the male not taking part.The school text in the advert is emboldened and bright, this is so that the logo stands out and if someone has a quick see at the poster the logo is the image that allo w for stay in their mind.The second advertisement is different from the first for the simple fact that this time it is the further in the kitchen not the mother. The novice has done the cooking for his two sons but he has made a mess, this shows that most people have the idea past men can not cook but women can and this is another stereotyped idea which is ostensibly not true at all.The two sons are looking at their father in sicken and as most plausibly finding, What allow unsounded do?The advertisement shows that even though the father does not know how to cook he put away knows that OXO is the best and if a homosexual who can not cook knows this, its obvious to a charr who can cook that OXO is the best gravy to use.There is no OXO logo on this advertisement and I think that is because it is a still from a television advertisement different the first which was a poster.The third and final OXO advertisement uses two(prenominal) male and female characters.It contains a stereo common image of a women who has done the cooking and percentage the food to the other three family members two of which are male and are sitting at the put back waiting for their dinner.The father figure, in the photograph is entirely reading his newspaper and the fact that he is doing postal code else is a stereotypical idea of a father waiting for his dinner.All of the family is smiling as they mystify their dinner and this is because they are about to receive OXO gravy, which brings across the message that it is good.The way in which the advertisement uses both male and female characters in a stereotypical form is important because it sets a common family scene and people think that it in like manner applies to their family.On the unscathed all three of the advertisements employ both male and female characters and I think that is because the product is for both sexes but I also think that even though this is the case women are still portrayed as the cook.There are some adverts, which use only male models, and these usually advertise products such as cars, aftershave, DIY products and shaving equipment. One use of an advert, which uses moreover a male character, is advertising Hugo Boss Aftershave.The man in the advert is brought across as a successful businessman and we can tell this by the way he dresses. I think that the striped shirt, which he is wearing, is a sign of wealth and success.The mans reach are clean and his nails have been professionally manicured which suggests to me that he has a surplus of money. He is holding a file-fax in his strives, which would mean that he, is heading for a coming together and in that locationfore adding to the Businessman Image.The advert contains a typical stereotype image of a man and I think that he dresses like this so that a man allow for buy the aftershave because he will think that it will make him rich and successful. If this is not the case and the mans wife or girlfriend is acquire h im a present she may buy this because her sub-conscious will tell her that her man will end up looking like the model in the advert.In the same way that men are used solely in advertisements, women are also used in order to sell products to males using sex appeal or to sell products to women through a sub-conscious method.In an advert for impatient Choc Drinks an attractive char charwoman is dressed in red and has a slim figure and this is another example of stereotyping.The reason that the woman is dressed in red is to attract the customers forethought and the colour red is good at doing this. The attractive face and slim figure suggests to other women that if they suck up Hot Choc they too will get a body like the model, which unfortunately is untrue.To a male buyer it suggests to his sub-conscious that he will be likely to encounter girls like the model.The cup in the models hand is the same shape as her body to move the customer of whats in store in the unbelievable event that they will forget.After looking at the five different adverts I have decided that companies use different types of models and stereotype these models to grab the customers concern or to act on their sub-conscious, which will hopefully result in an increase in sales. present tense most advertisements are shown on television and here are two examples showing how television also uses stereotyping.The Yorkie advert has a slogan, which states, Yorkie its not for girls.This shows that the chocolate is so big and chunky that it is only for men.The idea of the big chunks of chocolate suggests that women are too mild and purposeless to handle this. It may be also personation the same message as in the Hot Chocs advertisement meaning that women are not allowed it because it will cause them to become fat and unattractive. During the adverts a women dresses as a man in order to acquire the chocolate, she wears male clothing and a fake whiskers as it would be extraordinary for a woman to have so much facial hair. The woman also speaks in a fat vowelise so that the shop owner does not ensure because women are expected to talk in a soft voice and doing so would give her bet on away. This is an example of sexual stereotyping saying that men have facial hair and speak in deep voices, which may not always be the case.Towards the end of the advertisement the womens real identity is revealed which is another example of sexual stereotypes.The second television advertisement that I have chosen is advertising an insurance company, which is salutary for women. The company says the if you chance your insurance to them it could be cheaper because it is in effect(p) for women.This brings across a stereotypical image that males, young and old, are dangerous drivers who push their car it its limits. This of cause is untrue and there, as just as some(prenominal) bad female drivers as there are bad male drivers.In the advertisement there is a women who is presenting the in formation and the company logo contains the colour pink, these two points are significant if the company wants to make unnecessary with the idea that women are better drivers. The reason for this is that the people who are watching the advertisement will be getting the information from another women, which they will probably value more. Pink is a stereotypical colour which as always been associated with females of every age.Both of these advertisements stub out stereotypical images of men and women in completely different ways, but these are just a small selection of the many ways men and women are portrayed.The roles of men and women have changed considerably over time, but in peoples sub-conscious they appear to have stayed the same and accordingly have also not changed in advertising.For example most males are portrayed most successful businessmen and nowadays women go to work or else than staying at home doing the housework.